I'm Wix's CMO. I use AI agents to survive 6 a.m. meetings, and I'm rebuilding my team around 'full-stack' marketers.

Omer Shai, CMO of Wix, is transforming his marketing department by integrating AI and "super agents" to enhance productivity and flexibility. By leveraging large language models (LLMs) like ChatGPT, Gemini, and Claude, Shai has streamlined his workflow, allowing him to manage his schedule efficiently, especially during the challenging hours of early morning meetings. His AI agents not only remind him of upcoming appointments but also provide vital preparation materials, effectively boosting his readiness for daily tasks. This approach maximizes the potential of marketing leads and automates social listening, enabling Shai to make informed decisions autonomously.

Wix's shift towards "full-stack marketers" reflects a significant evolution in team roles, merging traditional boundaries of job titles such as content writer and product marketer. Shai emphasizes building a team where individuals possess the skills to handle projects from inception to completion, reducing dependency on feedback loops and fostering faster production cycles. This strategic emphasis on versatility, aided by AI tools, empowers marketers to transcend their prescribed roles, enhancing creativity and responsiveness in a competitive landscape. As Shai notes, the combination of talented individuals with AI capabilities transforms the possibilities of what can be achieved in marketing.