Salesforce says it's OK with losing money on AI agents - for now (www.techradar.com)

Salesforce has introduced the Agentic Enterprise License Agreement (AELA), a flat, seat-based pricing model for its AI agents that customers are enthusiastically adopting. Chief Revenue Officer Miguel Milano stated that the company is willing to incur short-term losses on this model, viewing increased customer usage as a sign of success. Salesforce’s long-term strategy centers on enhancing the value of its AI offerings, with expectations of significantly higher monetization potential in the future. The significance of this move lies in Salesforce's confidence that cultivating better customer relationships today will pay off in the long run, as they aim to offer enhanced value through forthcoming AI developments. While some critics raise concerns about potential vendor lock-in as customers deepen their engagement with Salesforce's ecosystem, the AELA model currently appeals to many by offering predictable pricing. By allowing customers to manage budgets more effectively while positioning itself for future growth, Salesforce is strategically laying the groundwork for a more profitable relationship with its customers in the evolving AI landscape.