Fluency wants to use AI agents to transform advertising. See the pitch deck that helped it raise $40M. (www.businessinsider.com)

Adtech company Fluency has successfully raised $40 million in a Series A funding round led by Integrity Growth Partners, aiming to revolutionize digital advertising through the introduction of AI agents. Founded in 2017 in Burlington, Fluency has developed a digital advertising operating system that simplifies campaign management across major platforms like Meta, Google, and TikTok. The platform automates the often cumbersome and isolated processes of managing ad campaigns, enabling brands and agencies to oversee approximately $3 billion in annual ad spend more efficiently. The significant new investment will enhance Fluency's capabilities in agentic AI, which is designed to autonomously manage and optimize digital ad campaigns. This includes tasks such as automatically updating ad creatives and text to improve performance. Fluency employs advanced generative AI models from Amazon's Bedrock, Anthropic's Claude, and Google's Gemini to facilitate these functions. As the digital ad market is projected to surpass $1 trillion by 2027, Fluency aims to position itself as the leading integrated solution in an increasingly complex environment, where brands are shifting towards in-house digital strategies. By addressing the limitations of existing point solutions, Fluency sets itself apart as a comprehensive platform that enhances ad efficiency and effectiveness.