There's one word that explains why Disney did a huge deal with OpenAI (www.businessinsider.com)

Disney has announced a partnership with OpenAI to enhance audience engagement by allowing fans to generate AI-assisted videos featuring beloved characters like Mickey Mouse and Darth Vader. This initiative comes as Disney+ faces increasing competition from platforms like YouTube, particularly among younger viewers. CEO Bob Iger highlighted that the collaboration will enable Disney to curate user-generated content and potentially integrate video creation tools directly into Disney+, aiming to revitalize interest in the platform amid a decline in viewer engagement. This move is significant for the AI/ML community as it marks a novel application of generative AI in the entertainment industry, particularly concerning user-generated content (UGC). While some industry observers note the potential for expanding Disney's reach by utilizing its established intellectual property, concerns remain regarding the implications for professional creators and the safeguarding of original content. Critics have voiced worries that emphasizing existing franchises might overshadow new content development, and doubts about whether user-generated videos will significantly enhance viewer engagement persist, especially in light of the need for high-quality family-oriented programming.