Google’s AI try-on feature for clothes now works with just a selfie (techcrunch.com)

Google has enhanced its AI try-on feature for clothing by allowing users to virtually try on apparel using just a selfie. Previously, a full-body image was needed, but with the introduction of Google’s Gemini 2.5 Flash Image model, Nano Banana, the feature can now generate a full-body digital avatar from a simple selfie. Users can input their clothing size, receive various images for selection, and set a default try-on photo. This new capability is launching in the U.S. and aligns with Google's ongoing investment in the virtual try-on domain, which includes a dedicated app called Doppl. The significance of this update lies in its potential to streamline the shopping experience, making it more accessible for users who may not have full-body photos readily available. By offering diverse model representations and focusing on personalization, Google aims to enhance consumer engagement in online shopping. The integration of a shoppable discovery feed in Doppl, showcasing AI-generated videos and personalized outfit recommendations, reflects a strategic effort to leverage familiar social media formats while transforming the way consumers interact with fashion online, thereby making virtual try-ons not just a convenience but a trend in e-commerce.