Cashew Research is going after the $90B market research industry with AI (techcrunch.com)

Cashew Research, a startup based in Calgary, Alberta, is aiming to disrupt the $90 billion market research industry by leveraging AI to streamline the creation of market research plans and surveys. Founded in 2023 by Addy Graves and Rose Wong, Cashew automates the development and analysis of surveys, providing brands with quick, cost-effective access to real-world data. This transformation allows companies to gather insights on brand recognition and marketing effectiveness within days, a significant shift from traditional, time-consuming methods. The innovation is significant for the AI/ML community as it combines existing data science methodologies with AI automation, reducing costs and making market research accessible to small and medium-sized businesses that previously couldn't afford it. By anonymizing and compiling real-world data into a proprietary database, Cashew is poised to enhance future research projects, continually improving its offerings. The startup recently garnered attention by winning the enterprise stage at TechCrunch Disrupt and is set to expand its reach in the U.S. while preparing for a $5 million seed funding round, further solidifying its position in the competitive AI marketing tools landscape.