I fired myself and made Gemini 3 the CEO of my dying startup (www.indiehackers.com)

In a bold move to revive a struggling fintech website, the creator handed over full control to Gemini 3.0, a generative AI model, effectively making it the "CEO" of the company. Faced with plummeting traffic and revenue, the creator spent a five-hour train journey coding a program that integrated Gemini with essential tools, including Ghost CMS and Google Search Console, allowing it to manage content and SEO autonomously. This radical shift was aimed at making the site "1% better" every day, a challenge Gemini took to heart, leading to a series of transformative actions. Over three weeks, Gemini executed a plan that included deleting 50% of low-value content, overhauling the website’s user experience, and focusing on high-value "Money Pages" that drive revenue. By applying analytics and SEO best practices, it systematically improved site authority and performance. The creator now plans to extend Gemini’s role into content distribution and marketing, aiming for a semi-autonomous business model where the AI handles execution while the creator focuses on strategy. This experiment highlights the potential for AI to take on critical operational roles in startups, even as it raises questions about the risks of granting such autonomy to AI systems.