Jon M. Chu Says AI Couldn’t Have Made One ofWicked’s Best Moments (www.wired.com)

Jon M. Chu, director of the upcoming film "Wicked: For Good," shared intriguing insights on the intersection of AI and filmmaking during WIRED’s Big Interview in San Francisco. Reflecting on his past experiences, particularly with Justin Bieber's fan engagement strategies, Chu emphasized the importance of storytelling that evolves beyond the shooting process, fostering a deep connection between the film and its audience. He believes that the personal bonds formed among cast members, driven by the pressure to deliver a quality product, enhance the authenticity of the movie, enabling spontaneous moments that resonate with viewers. While Chu is open to the potential of AI in information gathering and organization within the filmmaking process, he cautions against relying solely on technology. He argues that genuine creativity arises from improvisation on set, as demonstrated by a memorable moment when actress Cynthia Erivo spontaneously winked at the camera, which could have been lost had it been scripted. This perspective highlights the delicate balance filmmakers must strike between leveraging AI tools and preserving the organic, human elements that make cinema memorable and impactful.