Marc Benioff is writing Salesforce's annual strategy document. He shared the key details early with . (www.businessinsider.com)

Salesforce CEO Marc Benioff is drafting the company's annual strategic plan, known as V2MOM, which focuses heavily on enhancing the company's AI data foundations. In an interview with Business Insider, Benioff emphasized the critical need for a robust data infrastructure to support AI initiatives, noting that "none of these agents work without data and context," a reference to the issue of AI hallucinations. This strategy comes on the heels of Salesforce's $8 billion acquisition of cloud data management firm Informatica, which will integrate with existing platforms like Mulesoft and Data 360 to create a harmonized data ecosystem essential for effective AI applications. The strategic plan for the upcoming fiscal year will consist of four main components: a strong data foundation, integrated applications like CRM software and Tableau, the evolution of Agentforce—Salesforce's AI service—and the development of bespoke AI agents tailored for specific industries and customers. By strengthening its data capabilities, Salesforce aims to enhance its AI offerings, which are increasingly important in the generative AI landscape. The focus on industry-specific AI services, such as those for automakers and pharmaceutical companies, highlights Salesforce's commitment to leveraging its data assets to create valuable, targeted solutions that address unique business needs.