Meta hires longtime Apple design leader Alan Dye to run a new Reality Labs creative studio (www.businessinsider.com)

Meta has announced the hiring of Alan Dye, a prominent design leader from Apple, to head a new creative studio within its Reality Labs division. This studio aims to integrate design, fashion, and technology to shape the next generation of Meta's products, marking a significant shift in how the company approaches design. CEO Mark Zuckerberg emphasized the ambition to "treat intelligence as a new design material," highlighting the potential for AI-powered devices that enable more human-centered interactions. Dye's experience, including his leadership roles at Apple where he was instrumental in designing products like the Apple Watch and iPhone X, positions him to elevate Meta's design portfolio significantly. He will collaborate with other design leaders to envision how AI could transform user experiences, especially as Meta moves toward creating intelligent devices like smart glasses. The establishment of this studio signals a strategic pivot for Meta, aiming to enhance its role in the AI and technology landscape amid increasing competition and advancements in AI capabilities.