Former MrBeast content strategist is building an AI tool for creator ideation and analytics (techcrunch.com)

Jay Neo, a former MrBeast content strategist, and co-founders including ex-Palantir engineer Shivam Kumar have launched Palo, an AI platform to help short-form creators ideate, plan and analyze videos. Palo combines an AI-powered ideation/planning chatbot, analytics that ingest a creator’s accounts and short videos, and an early-stage community for peer messaging. The startup tested with ~40 creators (collectively >1M followers) and is now open to creators with 100k followers at a $250/month entry tier. Palo has raised $3.8M from Peak XV’s Surge, NFX and angels to scale the product. Technically, Palo extracts a hierarchical “data tree” of hooks, sentiment, interest topics, originality signals and related search terms, then uses a “cocktail” of LLMs to aggregate those signals into hot-memory caches, embeddings for semantic retrieval and other structured formats to build a creator persona. The planner can generate scripts or visual storyboards tailored to a creator’s style, helping reduce ideation time and burnout. The tool’s promise is identity-aware assistance that nudges creators toward high-performing formats without replacing their voice; key implications include faster iteration cycles and potential homogenization risks as AI amplifies repeatable viral formulas.