TikTok now lets you choose how much AI-generated content you want to see (techcrunch.com)

TikTok is adding a new user control that lets people choose how much AI-generated content (AIGC) appears in their For You feed. The slider appears in Settings → Content Preferences → Manage Topics alongside other topic controls (Dance, Sports, etc.), so users can dial AI content up or down rather than removing it outright. The feature arrives as competitors like Meta (Vibes) and OpenAI (Sora) push AI-first feeds, and comes amid a surge of realistic AI videos on social platforms; TikTok says the change will roll out in the coming weeks. To make labeling more reliable, TikTok is also testing “invisible watermarking” in addition to the industry-standard C2PA Content Credentials metadata it already supports. Invisible watermarks are a TikTok-only, machine-readable mark applied to AI-generated content created with TikTok tools (like AI Editor Pro) and to uploads that include C2PA credentials, making it harder for labels to be stripped when content is reuploaded or edited elsewhere. The combined approach aims to strengthen detection, moderation, and provenance tracking. TikTok is also launching a $2M AI literacy fund to support programs (e.g., Girls Who Code) that educate users on AI safety and media literacy—signaling a push to pair technical safeguards with public education.