Google is flexing its biggest advantage over OpenAI with Gemini 3 (www.businessinsider.com)

Google announced Gemini 3, pitching it as a more creative, better-at-coding model — but its biggest lever isn’t raw capability so much as distribution. For the first time Google is putting the “Pro” version into users’ and developers’ hands immediately and rolling Gemini 3 into Search on day one via an “AI mode,” rather than forcing people to download an app or visit a separate site. That instant, baked-in availability across Search, YouTube and other Google surfaces makes Gemini 3 unusually easy to reach for billions of users. The launch underlines Google’s full‑stack advantage: DeepMind builds the models, Google trains them on in‑house TPU chips, hosts them on Google Cloud, and deploys them across its consumer products — giving it tight control of model development, infrastructure and distribution. For the AI/ML community this matters because it shortens the loop from research to real-world usage, enables potential price and latency advantages, and creates a high‑velocity feedback channel for model improvement. OpenAI still enjoys dominant brand recognition with “ChatGPT,” but lacks Google’s vertically integrated stack. If Google sustains this alignment, Gemini 3 could shift adoption dynamics from app-based chatbots to platform‑embedded AI services, raising the bar for competitors and changing how models are evaluated in production.