Intuit is integrating its tax and accounting products with ChatGPT (www.engadget.com)

Intuit has struck a nine-figure (reported $100 million) deal with OpenAI to embed its suite of financial apps — TurboTax, Credit Karma, QuickBooks and Mailchimp — directly into ChatGPT. Consumers will be able to query and act on finance tasks in natural language: research credit cards and mortgages tailored to their spending, estimate tax refunds by granting ChatGPT access to their financial data, and even book appointments with “live, AI-powered tax experts.” Businesses can pull performance-driven revenue advice, generate targeted marketing campaigns, create invoice reminders, and automate other bookkeeping workflows from within the chatbot. Intuit says hundreds of millions of users already ask ChatGPT finance questions weekly, and this integration pairs those queries with Intuit’s product APIs and data. Technically, the deal widens Intuit’s use of OpenAI’s models and their agentic capabilities — allowing LLMs to access external apps, act on user-permitted data, and execute multi-step tasks. It builds on a decade of Intuit AI investment and its 2023 assistant launch, while OpenAI continues to bolster finance credibility (recently acquiring investing app ROI). The move accelerates natural-language-driven financial automation and could materially change UX for tax, banking and SMB tools, but also raises privacy, security and regulatory questions around sensitive data sharing, auditability of model-driven advice, and compliance in regulated financial contexts.