Intuit signs $100M+ deal with OpenAI to bring its apps to ChatGPT (techcrunch.com)

Intuit has signed a multi-year deal worth over $100 million with OpenAI to make its flagship financial apps — TurboTax, Credit Karma, QuickBooks and Mailchimp — available inside ChatGPT. With user consent, those tools can access customers’ financial data to answer questions and complete actions like estimating tax refunds, comparing credit products, sending marketing messages or issuing invoice reminders. The pact also expands Intuit’s use of OpenAI’s frontier models (alongside other commercial and open-source LLMs) and keeps Intuit on ChatGPT Enterprise for internal workflows. The move is significant because it brings decision-influencing financial services directly into a conversational AI platform and creates a major new distribution channel for small-business and consumer finance tools. Intuit says it will mitigate hallucination risk by grounding responses in large domain-specific datasets, multiple validation layers and the company’s decades of tax and finance expertise, but the company hasn’t clarified liability for AI-driven errors. Technically, the deal leverages OpenAI’s developer-integration model (apps/agents in ChatGPT), richer data access with permissioned APIs, and greater operational reliance on LLMs — raising scalability, compliance and trust challenges for deploying AI in regulated financial contexts.