I tried every new Google AI shopping feature, and I feel a lot better about holiday shopping this year (www.techradar.com)

Google’s latest shopping push layers conversational AI, real‑time merchant data and agentic automation into Search to make holiday buying less painful. In AI Mode the author asked for a luxury haircare set and was shown four curated options (including the Oribe Gold Lust set) with live prices and review comparisons surfaced from Google’s Shopping Graph. Underneath product results you can set price‑watch thresholds; Google will notify you when your target is hit and—if the retailer supports it—an AI agent can complete checkout with prefilled payment and shipping details. Separately, a “Let Google Call” option uses an updated Duplex system to phone local stores, confirm inventory, and email a summarized availability report. For AI/ML practitioners and e‑commerce teams, this demonstrates deeper integration of model-driven UX, structured retail graph data, and autonomous agent workflows: conversational retrieval + multi-source aggregation + agentic action. Technical implications include dependence on the Shopping Graph for real‑time signals, trust and transparency around curated recommendations, and operational integration with merchant checkout APIs for agent purchases. Risks and questions remain around curation biases, Duplex’s reliability and privacy/consent for automated checkout, but the features point to a practical, scaled use of LLMs and agents to reduce friction in discovery, price monitoring and final purchase.