Google's Gemini 3 is imminent. It could reshape the AI race. (www.businessinsider.com)

Google is widely expected to unveil Gemini 3.0 imminently, with employees teasing the release and CEO Sundar Pichai saying it will arrive by year‑end. Rumors and social chatter even suggest early, semi‑secret tests of the model are already circulating. Early reports and insider buzz claim Gemini 3 will be a leap in coding and multimedia generation — potentially including a more powerful successor to Google’s viral Nano Banana image tool — positioning it as a major upgrade to the Gemini family of large language models. If those claims hold, Gemini 3 could materially reshape the AI landscape because Google brings a “full‑stack” advantage: model research plus massive distribution through Search, Workspace and the Gemini app, and commercial scale in cloud infrastructure and custom chips. That stack could let Google deploy multimodal capabilities widely and quickly, accelerating product integration and monetization. Gemini’s app has grown to ~650 million monthly users, still behind ChatGPT’s ~800 million weekly users but closing the gap among younger audiences. A strong Gemini 3 would challenge OpenAI’s lead and shift competitive dynamics from first‑mover mindshare toward platform depth and integration — provided Google executes the rollout without major missteps.