Here's how Disney CEO Bob Iger says AI can soup up Disney+ (www.businessinsider.com)

Disney CEO Bob Iger said on the company’s earnings call that AI will be a major tool to make Disney+ “stickier,” enabling users to create and consume short-form user-generated content, deepen engagement with franchises, and act as a promotional funnel for parks and games. He framed AI as a way to drive engagement, streamline production workflows and company-wide efficiencies, and mine data for better personalization and discovery. Iger highlighted ongoing conversations with AI firms (reports name startups like Fable) as Disney explores ways to safely integrate creative tools into its platform. At the same time he stressed protecting Disney’s IP, noting the company’s lawsuit against Midjourney as an example of the legal friction around models trained on copyrighted material. That tension underscores two technical imperatives for the industry: building content-generation features that respect licensing and provenance (watermarks, consented training data, gated fine-tuning) and deploying enterprise-grade rights-management and moderation workflows alongside personalization and content-creation tooling. For AI/ML practitioners this signals growing demand for safe, auditable generative systems, metadata and watermarking standards, and integration points between consumer-facing creative UX and backend IP/compliance controls.