Your Samsung TV just got a personality – and it knows what you’re watching, what you need, and when to talk (www.techradar.com)

Samsung has launched Vision AI Companion, a conversational assistant built into its 2025 Neo QLED, OLED, Micro LED and lifestyle TVs that blends Samsung Bixby, Microsoft Copilot and Perplexity to turn the TV into a multimodal, context-aware hub. The system can explain or answer follow-ups about on‑screen content, provide Live Translate of audio, surface visual guides (like recipes) in a side panel, carry multi-step conversations that reference recent queries and what’s playing, and handle household planning tasks without interrupting playback. Interaction is designed for multiple people in the room and for non‑obtrusive overlays rather than pausing or talking over shows. For the AI/ML community this is notable because it stitches together specialized models and services into a stateful, multimodal assistant at scale—combining device control (Bixby), productivity/search orchestration (Copilot) and knowledge retrieval (Perplexity). That implies real‑time audio processing, on‑screen visual context integration, and session memory across turns. Samsung positions the TV as its primary AI endpoint in homes where it lacks a phone/speaker-first ecosystem, raising UX opportunities and privacy tradeoffs: Samsung says activation is via a dedicated button and supports on‑device learning and linked accounts, but meaningful personalization will require data sharing. If successful, Vision AI Companion could shift where people access assistant-driven, multimodal workflows in the home.