'Boomerslop' has taken over Meta AI's Vibes feed (www.businessinsider.com)

Meta’s new all-AI video feed, Vibes — launched about a month ago inside the Meta AI app — has become saturated with jokey, politically charged clips featuring Donald Trump, prompting the author to coin the term “boomerslop.” Boomerslop denotes AI-generated, boomer-appealing meme videos (pro- or anti-Trump) that prioritize crude humor and shareability over nuance. Meta disputes that this is representative, saying most Vibes views focus on lifestyle and entertainment themes, and notes boomers aren’t its dominant user group. Still, reporters found the Trump content noticeably prevalent compared with the feed’s early days; even Meta figures like Yann LeCun have been fooled by realistic AI police videos from other tools. Why it matters: Vibes illustrates how recommendation systems and low-friction generative video can resurrect old Facebook-era dynamics—engagement-optimized feeds that amplify polarizing, ragebait content—while presenting new moderation challenges. Technically, these clips are often low-fidelity memes rather than the hyper-real deepfakes produced by newer models (e.g., OpenAI’s Sora), but both types pose risks: widespread politicized memes can skew discourse, and algorithms that reward virality can create feedback loops. The episode is a reminder that AI video’s creative potential can be quickly co-opted by simple, high-engagement formats unless platforms tune models, signals, and policies to reduce amplification of divisive or misleading content.