Getty Images stock pops 19% on deal with Perplexity AI (www.cnbc.com)

Getty Images announced a multi‑year licensing deal with AI search startup Perplexity, sending Getty shares up about 19%. Under the agreement Perplexity can display Getty’s creative and editorial imagery in its AI‑powered search results and will add image credits and links back to the original sources. Financial terms were not disclosed. The pact matters because it formalizes a paid, attributed content pipeline between a major visual‑media owner and an AI search/browsing platform. Perplexity’s core products — its AI answer engine that returns concise responses with source links, and its Comet browser — will now surface licensed Getty visuals alongside text answers, improving provenance and user experience. Technically, the deal focuses on display and attribution (not disclosed training rights), so it strengthens content provenance and monetization models for rights holders while giving AI UX richer, legally cleared imagery. The arrangement could set a precedent for other AI platforms seeking high‑quality licensed media and influence how competitors like Google and OpenAI negotiate image access and attribution going forward.