Docusign tries making love, not war, with OpenAI (www.businessinsider.com)

DocuSign announced a direct integration of its Intelligent Agreement Management (IAM) platform with OpenAI’s ChatGPT via the open-source Model Context Protocol, letting users draft, manage and sign contracts without leaving the ChatGPT interface. The connection will let people — and eventually AI agents built with OpenAI’s AgentKit — perform end-to-end contract workflows inside chat, from creating a one-year lease by prompt to finding expiring vendor agreements and initiating electronic signatures. DocuSign’s IAM already powers more than one billion agreements a year across 1.7 million organizations, so embedding those capabilities into ChatGPT could dramatically simplify contract automation and discovery. The move is strategically significant: DocuSign is trying to head off disintermediation risk after its stock slid amid fears that AI tools (including OpenAI’s own internal demos like “DocuGPT”) could replace parts of its stack. By aligning with OpenAI, DocuSign positions itself as an execution layer in the emerging “chat-to-contract” workflow, tapping 4M+ developers in OpenAI’s ecosystem and preserving its SaaS relevance. Technically, the Model Context Protocol and agent integration mean tighter contextual handoff between generative interfaces and enterprise systems — accelerating automation but also raising questions around security, compliance, and governance as conversational AI becomes an operational channel.