Figma Weave (www.figma.com)

Figma has acquired Weavy and rebranded it as Figma Weave, bringing a browser-based generative media and professional editing toolkit into the Figma platform to support image, video, animation, motion design and VFX workflows. The move signals Figma’s push beyond UI design into full-spectrum creative production, embedding a pipeline where AI outputs become editable assets rather than one-off results. Figma frames this as enabling “generative craft”: AI-assisted starting points that creators refine with hands-on tools to produce higher-quality, distinctive work. Technically, Weavy combines multiple leading generative models (examples cited include Seedance, Sora, Veo for cinematic video; Flux and Ideogram for realism; Nano-Banana and Seedream for precision) with a visual, node-based workspace where outputs can be branched, remixed, masked, relit, color graded, and composited. That composition-first approach gives creators versioned, non-destructive control over iterations and integrates model choice into the creative pipeline—useful for VFX, game art, marketing, product design, and enterprise teams. The acquisition brings Weavy’s Tel Aviv team and growing community into Figma, promising tighter tooling for scalable, craft-driven content production and more integrated AI-assisted media workflows across design teams.