Figma acquires AI-powered media generation company Weavy (techcrunch.com)

🤖 AI Summary
Figma has acquired Tel Aviv‑based AI image and video generation startup Weavy and will fold the team and tech into a new brand, Figma Weave. Twenty Weavy employees are joining Figma; the deal’s valuation wasn’t disclosed. Founded in 2024 with a $4M seed round, Weavy will operate as a standalone product for now but will be gradually integrated into Figma’s platform under the Figma Weave umbrella. Weavy’s standout is a node‑based, infinite‑canvas workflow that lets designers chain and compare multiple generative models, then refine outputs with pro editing tools — layer edits, lighting, color, angle adjustments — driven by prompts. Users can mix image and video models (examples include video models Seedance, Sora, Veo and image models Flux, Ideogram, Nano‑Banana, Seedream), branch outputs, remix iterations, and converge on high‑fidelity assets for mockups and brand styling. For the AI/ML community this signals deeper embedding of multimodal generative tooling into mainstream design workflows, prioritizing model choice, composability, and iterative craft over one‑shot generation. The acquisition accelerates Figma’s competitive push into generative design and could influence how model interoperability and UX for pro editing evolve across design and product pipelines.
Loading comments...
loading comments...