Google: Create on-brand marketing content for your business with Pomelli (blog.google)

Google announced Pomelli, a new Google Labs experiment built with Google DeepMind to help small and medium-sized businesses generate on‑brand marketing campaigns quickly. Pomelli works in three steps: it scrapes your website and images to build a “Business DNA” profile (tone of voice, fonts, color palette and visual assets), generates tailored campaign ideas or accepts your prompt, and produces editable, high‑quality creatives for social, web and ad channels that can be downloaded and used immediately. All output is explicitly grounded in the extracted Business DNA so generated content aims to remain consistent and authentic across channels. For the AI/ML community, Pomelli is notable as a practical, product‑grade application of multimodal brand understanding and content generation that targets SMB workflow automation rather than enterprise-only tooling. It showcases automated brand extraction, context‑aware creative synthesis, and in-app editing that could reduce time, cost and creative bottlenecks for marketers while shifting how agencies and tools manage brand consistency at scale. Pomelli launches as a public beta in the US, Canada, Australia and New Zealand (English) and is positioned as an early experiment—useful for studying real‑world performance, failure modes, and human oversight needs as AI systems handle more branded creative tasks.