OpenAI sued for trademark infringement over Sora's 'Cameo' feature (www.reuters.com)

OpenAI is facing a trademark infringement lawsuit tied to a feature called “Cameo” developed for Sora, according to a Reuters report by Blake Brittain. The complaint—filed by the owner of the Cameo mark—alleges that the use of the name for Sora’s feature creates consumer confusion with the plaintiff’s existing brand. Details in the Reuters piece focus on the legal claim and the potential for trademark law to constrain how AI companies label and market new capabilities. For the AI/ML community, the case underscores a practical, non-technical risk: intellectual property and branding disputes can directly shape product design, release strategy, and go-to-market choices. Even when underlying algorithms are novel, feature names and user-facing labels are subject to trademark law; companies may need to rebrand, license marks, or alter functionality to avoid litigation. The suit could set or reinforce precedent about how aggressively trademark owners can police names tied to AI features—affecting startups and incumbents alike as they scale UI-driven services, API offerings, and multimodal features that are marketed under consumer-facing monikers.