Pinterest experiments with new AI-powered personalized boards (techcrunch.com)

Pinterest is testing AI-powered upgrades that turn static boards into personalized, shoppable discovery surfaces. New features include "Styled for you," an AI-driven collage that assembles outfits from a user’s saved fashion Pins and lets users tap items to swipe through AI-recommended matches, and "Boards made for you," personalized boards curated via a mix of editorial input and algorithmic suggestions that will appear in home feeds and inboxes. The company is experimenting in the U.S. and Canada now, with a broader rollout and new profile-board tabs (“Make It Yours,” “More Ideas,” “All Saves”) coming globally in the next few months. For the AI/ML community, the move highlights practical application of multimodal personalization at scale: image- and text-based embeddings, style-matching, re-ranking and recommendation pipelines are likely being used to surface cohesive outfit combinations and trending, shoppable content. The editorial+AI curation model signals a hybrid approach to combat cold-start and trust issues while aiming to drive commerce. Pinterest is also balancing expansion of AI features with safety measures—labeling AI-generated or modified images and offering controls to reduce AI content—underscoring ongoing tensions between personalization, creator impact, and provenance/quality controls.