WWE’s AI-written future might actually be better than the hollow storylines on TV right now (www.techradar.com)

WWE has quietly begun exploring AI-driven storytelling—bringing in a senior creative strategy lead and reportedly testing tools like a platform called Writer Inc—to help manage its sprawling creative slate across Raw, SmackDown, NXT and premium events. The move is notable because WWE’s current creative process is widely criticized for fragmented, formulaic arcs and constant rewrites under corporate pressures; AI promises to address those structural problems by tracking continuity, identifying when angles fizzle, and coordinating dozens of overlapping storylines that humans and spreadsheets struggle to juggle. Technically, the idea is to use machine learning on decades of data—crowd reactions, TV ratings, ticket sales and social metrics—to surface momentum, recommend when a heel turn works or nostalgia is overused, and flag dropped plot threads. Early experiments produced weird outputs (one test pitched a wrestler obsessed with Japanese history), underscoring risks: poor prompts or low oversight could produce soulless, formulaic scripts. Crucially, proponents see AI as a creative assistant, not a replacement—best used to augment human writers, preserve long-term arcs, and rescue emotional coherence rather than churn disposable content. The win condition is pragmatic: if algorithms can reduce creative resets and better align storytelling with fan response, they might restore the emotional stakes wrestling has lost.