AWS RTBFabric: A Cloud Infrastructure Service for Ad Tech (www.adexchanger.com)

AWS announced RTB Fabric, a cloud infrastructure service tailored to programmatic ad tech that pools private AWS networking, partner integrations and a marketplace of RTB clients to streamline real‑time bidding (RTB). The service promises “single‑digit‑millisecond” data transfers between platforms, faster integrations (hours instead of weeks), and steeply discounted egress: an advertised 80% off AWS’ standard data‑out networking fees. Early adopters can link to partners (including Amazon DSP) over a private AWS network with a few API calls, reducing reliance on the public internet and easing migration from on‑prem systems. For the AI/ML and ad‑tech community this lowers operational friction and cost at scale, freeing budget and engineering cycles for investment in AI-driven deal curation and future agentic workflows. TripleLift reports real improvements during beta: 15–20% lower latency on requests, 80% lower data‑egress fees versus public pricing (20–25% less than its prior custom AWS deal), and early partner pairings showing ~30% increases in ad spend and win volume. RTB Fabric also gives network visibility for faster troubleshooting—an important reliability and performance win even as AWS deals with periodic regional outages it says are unrelated to this launch.