Jensen Huang says Nvidia’s China market share fallen to zero - so where does it go next? (www.techradar.com)

Nvidia CEO Jensen Huang says the company’s once-dominant China market share collapsed from roughly 95% to effectively 0% during 2025 after US export controls and Chinese restrictions blocked sales of Nvidia’s flagship data‑center GPUs (H100, A100 and H20). The fallout has immediate financial consequences — China accounted for about $17 billion of Nvidia’s prior annual revenue and Nvidia reported $4.5 billion in charges tied to the H20 export ban in Q1 FY2026, with no H20 sales to China in Q2. A partial permission to resume some sales was reported in September 2025 but would require Nvidia to relinquish about 15% of the related revenue and comes amid a separate China competition probe. The shift matters because those GPUs are primary engines for large‑scale AI training and inference; being shut out accelerates technology decoupling, hands market share to non‑Nvidia suppliers (including domestic Chinese alternatives), and erodes the addressable market for US AI hardware. Huang framed the outcome as a policy misstep that harms American commercial interests as well as customers. Technically and strategically, the move can reshape global AI supply chains, slow cross‑border product deployments, and force both Nvidia and Chinese firms to pivot — Nvidia toward alternative markets, licensing or lower‑tier products, and China toward indigenous accelerator ecosystems.