“The people who will thrive will be the ones who work with AI responsibly” - Salesforce UKI CEO on how to really use AI to get the most out of your workforce (www.techradar.com)

At Dreamforce 2025 Salesforce UK&I CEO Zahra Bahrololoumi highlighted agents and “agentic” AI as central to the company’s roadmap, arguing that AI — especially when combined with robotics and operational technology — represents a profound next chapter that could rival the Internet in impact. She reiterated that firms that “work with AI responsibly” will thrive, even as Salesforce itself has already cut roughly 50% of customer support roles after deploying its own agentic AI tools. The UK is singled out as a major AI market (third after the US and China), with the Convergence.ai acquisition giving Salesforce UK local engineering and R&D heft. The takeaway for the AI/ML community is practical: agentic and multimodal systems can decouple growth from headcount, enabling faster scaling for mid-market businesses, but they also create a new skills bottleneck. Bahrololoumi warned against eliminating entry-level hiring, arguing those roles are essential to build the human capability to orchestrate, monitor and lead hybrid human–AI workflows across digital and physical systems. Technically, this points to rising demand for talent in AI orchestration, human-in-the-loop processes, and OT/robotics integration, and a strategic imperative to invest in upskilling rather than simply replacing staff.