Instagram head Adam Mosseri pushes back on MrBeast’s AI fears, but admits society will have to adjust (techcrunch.com)

Instagram head Adam Mosseri pushed back on creator MrBeast’s claim that AI will imminently wipe out creators, arguing at Bloomberg Screentime that generative models will more likely democratize production by lowering the cost of making polished content than replace large-scale, high-budget creators. He noted many creators already use “hybrid” workflows—AI for color correction, filters or assistance—so the near-term landscape will be more mixed than purely synthetic content. Mosseri acknowledged, however, that generative AI brings real risks: bad actors, blurred provenance, and the need to reckon with the substantial financial, environmental and human costs behind these tools. Technically and operationally, Mosseri admitted Meta’s early attempt to auto-label AI content was flawed—automatic detection misidentified real media because many production workflows incorporate AI tools—and called that approach “a fool’s errand.” He suggested platforms should provide richer context (potentially via crowdsourced systems like Community Notes) rather than rely solely on brittle labels, and stressed society must teach media literacy so younger users learn not to assume videos are factual. He also touched on Instagram’s product priorities (Reels, DMs, a TV app) and said TikTok’s U.S. changes have mainly increased healthy competition. The takeaways: AI will broaden who can create, complicate provenance and moderation, and require both better tooling and social adaptation.