Instagram head Adam Mosseri pushes back on Mr. Beast’s AI fears, but admits society will have to adjust (techcrunch.com)

At Bloomberg’s Screentime conference, Instagram head Adam Mosseri pushed back on MrBeast’s warnings that AI will imminently displace creators, arguing generative tools are more likely to expand who can create and to raise production quality than to simply replicate elaborate, high-budget productions. He said these models could reduce the marginal cost of producing content in the way the internet reduced distribution costs, enabling “hybrid” workflows where AI assists with color correction, effects or editing rather than producing wholly synthetic videos. Mosseri acknowledged important caveats — the financial, environmental and human costs remain — and warned bad actors will weaponize AI for “nefarious purposes.” Technically and operationally, Mosseri admitted Meta’s early attempts to auto-label AI content were flawed — classifiers mistakenly flagged real posts because many creators already use AI tools in their pipelines — and called automated labeling “a fool’s errand.” Instead he suggested richer contextual signals (e.g., crowdsourced Community Notes-style annotations) and better user education as more viable mitigations. The broader implication for AI/ML: expect blurred boundaries between synthetic and organic media, a need for provenance and tooling that supports nuance, and rising demands for platform-level design, detection research and media literacy (especially for younger users) to counter misinformation risks.