Mark Cuban just jumped on OpenAI's Sora 2 wave — and he's encouraging fans to make AI videos of him (www.businessinsider.com)

Billionaire investor Mark Cuban announced his “Cameos are open” on OpenAI’s Sora 2, inviting followers to generate hyperreal AI videos of him using the invite code MCUBAN. Posting across X and Bluesky, Cuban appears to be one of the first major public figures to publicly experiment with Sora 2 and actively promote it, telling Business Insider it’s “just me having fun” and confirming anyone can use his likeness to make cameos. The move has amplified a viral wave of short, meme-driven clips that already features OpenAI staffers (including Sam Altman), music-video parodies, and joke scenarios enabled by the app’s realism. Sora 2 is a short-form video-generation model that emphasizes highly realistic motion and “raw real world physics,” letting users create likenesses of themselves, friends or public figures — a capability that accelerates creative possibilities while intensifying deepfake and rights-management concerns. The app’s rapid adoption (it hit No. 1 on the App Store) and an invite-code scramble — with codes being resold despite OpenAI rules against it — have prompted OpenAI to tweak policy: offering rights-holders more granular controls and even floating revenue-sharing for character generation. For the AI/ML community this signals both technical progress in generative video and urgent operational questions around consent, IP controls, moderation, and the societal risks of hyperreal synthetic media.