Where are all the women on Sora 2? This could be a nightmare for OpenAI. (www.businessinsider.com)

OpenAI’s new social video app Sora 2 is already showing worrying early signals: the public feed is dominated by teenage boys, with very few women, and a steady stream of edgy cameo clips — including countless impersonations of deceased celebrities (Mr. Rogers, Tupac, Martin Luther King Jr., Stephen Hawking) and a recurring Jake Paul meme that has users making him “come out.” Sora’s cameo system lets creators use some likenesses (Jake Paul opted in) while forbidding videos of living people without permission, but the platform’s rules still allow repeated, juvenile, and potentially offensive uses that spill into real-world bullying. Reported examples include teens using cameos to mock friends, and relatives of deceased figures asking people to stop. OpenAI says it’s taking an “iterative approach to safety.” For the AI/ML community this matters because Sora is not just a model demo but a scaled social product that inherits classic trust-and-safety challenges: content moderation, copyright, deepfake-like misuse, misinformation, harassment, and the prospect of platform capture by bad-faith demographics. Technically, moderation must grapple with permissioned vs. non-permissioned likenesses, emergent meme dynamics, and the risk of banned or extremist figures exploiting the system. Early demographic skew toward young men mirrors the formative stages of platforms that later required heavy moderation—meaning OpenAI faces a fast, high-stakes moderation speedrun that will shape Sora’s viability and reputational risk.