Canva just launched its own AI image generator, so I tested it vs ChatGPT (www.techradar.com)

Canva has officially launched Canva Craft, its first AI image generation model, designed to create diverse visual content for various applications, including marketing materials and digital art. This launch is significant for the AI/ML community as it positions Canva as a notable player in the AI-driven design space, rivaling established tools like ChatGPT. Canva asserts that its in-house AI lab is "the world’s second most advanced lab for image generation" after OpenAI, emphasizing its commitment to creating high-quality generative AI technologies. In a head-to-head test comparing Canva Craft and ChatGPT, both tools produced compelling visuals across multiple creative prompts. While ChatGPT often delivered more realistic and detailed images, particularly in prompts targeting lifestyle photography and flat lay arrangements, Canva’s results were surprisingly close in quality. Users of Canva will benefit from a more integrated design experience, allowing for seamless use of generated images within the platform. However, limitations in generative capabilities and usage allowances in Canva's free plan may affect user preference. This suggests that as AI tools evolve, engagement strategies and cost structures will play crucial roles in shaping user adoption in creative workflows.