Hollywood Has Flipped on GenAI, 'If You Don't Have an AI Strategy, Don't Bother' (variety.com)

Hollywood studios have shifted from banning generative AI to actively seeking partnerships with visual effects vendors that have solid AI strategies. Daniel Seah, CEO of Weta FX, shared that while early last year studios were hesitant to incorporate AI, they are now demanding clear AI plans, largely driven by the potential for cost savings. This change in attitude has led Weta FX to pursue collaboration with Taiwanese animation studio Moonshine, which can innovate more rapidly without the client restrictions faced by Weta. Seah emphasized that AI will not replace artists but serve as a tool to enhance workflows and creative processes. The partnership with Moonshine and the Taiwan Creative Content Agency (TAICCA) marks a significant development for Weta FX as it aims to tap into the talent pool in Taiwan and expand its footprint in Asia. Weta is also leveraging new AI models, distinct from typical generative models, to refine storytelling across longer-form content instead of just short clips. As Weta builds its own AI capabilities and explores immersive experiences, this collaboration signals a broader trend in the industry toward integrating AI into traditional creative workflows, highlighting the importance of flexibility and innovation in a rapidly evolving technological landscape.