App Store 2026 in numbers: AI, pricing, abandoned apps (obelisk.club)

A recent analysis of the App Store’s landscape as of November 2026 reveals that approximately 9.8% of the top 178,637 apps globally highlight AI technologies in their listings, with a striking 43% in the Graphics & Design category. Moreover, apps that incorporate AI features tend to generate higher engagement, with subscription-based apps showcasing a nearly threefold likelihood of mentioning AI compared to non-subscription free apps. This trend underscores a growing integration of AI in consumer applications, particularly in areas such as design and development tools, indicating a significant pivot towards AI-centric features to enhance user experience and monetization strategies. The findings also shed light on ongoing challenges in the App Store ecosystem, including the maintenance of applications. Notably, over 20% of the top apps have not received updates in over a year, raising concerns about app sustainability and user support. Furthermore, user complaints predominantly focus on subscription pricing issues, suggesting that while AI is increasingly adopted, it may not be fully meeting consumer expectations in terms of value and cost-effectiveness. This report highlights a crucial evolution in the app development landscape, pressing developers to balance innovation with user satisfaction as AI continues to permeate more facets of technology.