Google ramps up its ‘AI in the workplace’ ambitions with Gemini Enterprise (techcrunch.com)

Google launched Gemini Enterprise, a new Google Cloud platform that packages its Gemini models into an AI agent toolkit for businesses, positioning it as “the new front door for AI in the workplace.” Unlike earlier Gemini-branded Workspace add-ons, this is a standalone enterprise product that lets companies build, deploy and govern custom AI assistants. Early customers include Figma, Klarna, Gordon Foods, Macquarie Bank and Virgin Voyages (which has deployed 50+ autonomous agents). The platform connects agents to internal data sources and productivity suites (Google Workspace, Microsoft 365) and business apps (Salesforce, SAP), bundles pre-built agents for deep research and analytics, offers a no-code workflow/automation builder, and integrates Google tools like Code Assist and Deep Research. Pricing starts at $30/seat/month for Enterprise editions and $21/seat/month for a Business tier with a 30-day trial. For the AI/ML community this matters because Google is packaging model capabilities, data connectors, and governance controls into a unified enterprise agent stack—directly competing with OpenAI and Anthropic for workplace AI. Technically, the platform emphasizes agent orchestration, secure access to internal systems, and centralized audit/management—features enterprises need to safely operationalize LLMs. The move could accelerate production-grade agent deployments and industry adoption, but it also raises integration, interoperability and data-governance questions as organizations weigh vendor lock-in and compliance risk.