Amazon CEO Andy Jassy says he isn't worried about 'still not great' shopping agents and bots rendering the site useless (www.techradar.com)

Amazon CEO Andy Jassy expressed a lack of concern regarding AI shopping agents like Meta's Muse, stating that the user experience remains "not great" and less convenient than traditional retail browsing. This comment comes as Amazon has blocked Muse from accessing its platform, citing violations of user agreements, and highlights the company's commitment to maintaining direct customer interactions on its site, which drive significant revenue through ads and product suggestions. Despite Muse's initial popularity, with over 10 million users in North America and partnerships with major retailers, experts have raised concerns over its security and data usage, labeling it the most data-hungry chatbot. Jassy pointed out that Amazon's alternative, Alexa, has seen substantial growth, with 400 million users engaging in shopping through the voice assistant, spending 50% more per order compared to non-users. This indicates a potential strategic shift for Amazon towards enhancing its AI capabilities within its existing ecosystem rather than relying on external AI agents.