How to create custom AI agents for your business in Wix Symphony (www.techradar.com)

Wix has launched Symphony, a standalone AI agent platform aimed specifically at small businesses, allowing users to create customized AI agents that reflect their brand voice and workflows. Released on August 11, 2026, Symphony offers a main agent called Maestro, which learns about the business and helps manage various tasks like marketing, finance, and scheduling. Unlike traditional AI platforms, Symphony does not require users to manually create agents; instead, they simply describe tasks to Maestro, which then generates agents tailored to those specifications. This user-friendly interface allows businesses without technical expertise to implement AI efficiently. The significance of Symphony lies in its ability to address common pain points for small business owners, such as automating repetitive tasks while ensuring that the responses maintain their unique brand tone. Users can adjust the agents’ behavior and decision-making logic through simple conversations with Maestro, gradually teaching it their preferences. Notably, Symphony operates independently of a Wix website and includes a free plan with limited AI credits, making it accessible to a wider audience. As businesses increasingly integrate AI into their operations, Symphony represents a pivotal shift toward personalized and intuitive AI solutions that can enhance productivity without technical barriers.