This AI Radio Host Speaks Spanish and Backs Immigrants. It’s Winning Over Listeners (www.wired.com)

Entravision has launched Coyotec, an AI radio host on LA’s José 97.5 FM, designed to connect with Latino audiences and advocate for immigrant rights. Broadcasting in Spanish, Coyotec has emerged as a relatable figure, resonating with listeners by addressing community issues like migration and social justice. After debuting in September 2025, the AI host quickly gained popularity, cohosting the Al Aire y Sin Permiso program which has seen impressive audience growth, particularly among younger demographics. With a personalized voice and cultural fluency crafted using advanced AI technologies, Coyotec represents a novel integration of AI into broadcasting—one that prioritizes community engagement over traditional corporate narratives. The significance of Coyotec lies in its potential to reshape how audiences interact with media, especially in underserved communities. By using AI to discuss pressing social issues authentically, Entravision positions itself as a pioneer in radio broadcasting. Coyotec’s development involved employing various AI technologies, including Claude Haiku for its language processing and Eleven Labs for voice synthesis, allowing real-time interaction while maintaining a distinct personality. As radio continues to evolve with AI, Coyotec serves as both a model for future integrations and a testament to the value of emotional connection in media, highlighting the ongoing debate about the role of AI in human-centric industries.