Meta Muse hits 10M users (fortune.com)

Meta's new AI agent, Muse, has gained significant traction since its launch on September 8, amassing over 10 million users in the U.S. and Canada within just six weeks. CEO Mark Zuckerberg noted that this number surpasses the initial adoption rates of previous Meta products like Threads. Muse is designed to handle multistep tasks such as web browsing, email management, and travel bookings, with shopping emerging as the most popular use case among users, resulting in substantial average purchase sizes. Due to high demand, Meta collaborated with payment processor Stripe to adjust credit limits for transactions processed through Muse. This rapid adoption presents Meta with an opportunity to diversify its revenue streams beyond traditional advertising by charging businesses a fee for sales facilitated through Muse. The company is also exploring the creation of a Personal Agent Protocol, allowing personal AI agents to interact with business agents, potentially transforming the online shopping landscape. However, Meta faces challenges such as high operational costs and the need for technological efficiencies, with Zuckerberg expressing a goal to improve Muse's compute efficiency by over tenfold in the coming year. This ambitious approach could reshape consumer shopping experiences and enhance Meta's influence in digital commerce.