The AI 'vibe directing' startup OpenArt has hired a former Salesforce marketer to turn it into a household name (www.businessinsider.com)

OpenArt AI, a startup specializing in text-to-video generation, has appointed Scott Larson, a former marketer from Salesforce and Meta, as its vice president of brand marketing. Larson aims to elevate OpenArt into a household name within the creative AI landscape, leveraging his extensive experience in branding for major companies like Nike and Levi's. The company has experienced rapid growth, boasting 8 million monthly users and an anticipated annual recurring revenue of $250 million by 2026, all while increasing its workforce from 20 to 80 employees in the past year. OpenArt recently launched a new feature called Director, which allows users to create videos by describing their ideas, visual styles, and narratives. This innovative approach aims to ignite a trend termed "vibe directing" within the creative community. Alongside this feature, OpenArt provides tools for generating social media posts, AI voiceovers, and performance comparisons of various AI models through an integrated leaderboard. Larson expresses excitement about the platform, stating he wishes he had access to such tools earlier in his career, which underscores the growing significance of accessible creative AI technologies in transforming content creation.