JustEat apologises for AI-generated slop (www.thejournal.ie)

JustEat has issued an apology and initiated the removal of inaccurate AI-generated images from takeaway menus in Ireland, where the technology produced comically erroneous depictions, like a battered burger misrepresented as two battered buns and scampi shown as sushi. Despite these mishaps, the company plans to continue refining the AI tool rather than abandoning it, emphasizing its commitment to ensuring that images accurately represent the food options available to customers. This incident highlights the challenges of utilizing AI in content generation, particularly when precise visual representation is critical for consumer confidence. JustEat has been experimenting with AI for several months, leveraging images of similar food items to create accurate menu visuals. Each AI-generated picture is subjected to human review; however, errors indicate the need for further refinement in the technology. The company is keen to maintain control over the use of AI imagery, allowing restaurants the option to upload their photographs while pausing the rollout to improve its image generation reliability.