🤖 AI Summary
At OpenAI’s DevDay 2025, ChatGPT gained native third‑party apps you invoke directly from the chat window rather than from a separate home screen. Typing an app’s name (e.g., “Spotify, make me a Foo Fighters playlist”) causes a small app icon to “surface” above the message box and prompts appear; the first run asks you to connect and shows what data will be shared. Seven partners are live now — Spotify, Canva, Figma, Booking.com, Coursera, Expedia and Zillow — and EU users are excluded for the moment. OpenAI plans to open submissions later this year and will launch a searchable directory (with monetization options), effectively creating a ChatGPT app marketplace.
Technically and strategically this signals a pivot from chatbot to platform or even an “operating system” model: Nick Turley says the product will evolve over six months into an OS‑like universal interface where search, apps, and agent workflows are all driven from a single prompt window. That creates big opportunities for developers and new monetization channels, but also raises familiar app‑store risks — discoverability, low‑quality or gamed listings, and privacy/permission management. If realized, the shift could blur the line between web, desktop and mobile apps by making conversational invocation the primary UI for computing.
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