Alexandr Wang wanted to make Meta 'cool again' — and memes were part of his plan (www.businessinsider.com)

Alexandr Wang, Meta's chief AI officer, has been leveraging humor and spontaneity through meme culture to rejuvenate Meta's image and boost engagement with its new AI assistant, Muse. In a recent interview, Wang explained how his lively social media presence—filled with quirky references—actually contributed to Muse's significant growth, highlighting an unexpected impact on the company’s stock and brand perception. Launched on September 8, Muse quickly ascended to the top of Apple's app store, overtaking ChatGPT, by offering users a range of practical services including research assistance, online shopping, and integration with popular apps. This development is significant for the AI/ML community as it marks Meta's first major success in the AI space after attempts with its Llama and Spark models fell flat. Muse is thought to hit an untapped market potential, benefitting from Meta’s extensive user base and the cultural relevance that aligns with more youthful and relatable marketing. As Wang boldly stresses the importance of risk-taking in business communication to dispel the corporate monotony typically associated with tech giants, his approach reflects a shift towards making AI accessible and engaging for everyday users, a crucial step in the ongoing evolution of AI tools in everyday life.