'Suno is the new auto-tune': Meet the artists using AI to go viral (www.dazeddigital.com)

A new wave of music artists, such as Kilo Kent and Zemi, are leveraging AI tools like Suno to enhance their music production, a move that some are dubbing "the new auto-tune." These artists, emerging from Isekai Records, a self-described next-gen label, are blending human creativity with AI technology to produce infectious tracks that have gone viral on platforms like TikTok. While their innovative use of AI raises eyebrows about authenticity and commercialization, both Kilo and Zemi assert that their creative processes remain fundamentally human, utilizing AI primarily for vocal modification rather than to replace their artistry. The significance of this trend in the AI/ML community lies in the evolving relationship between technology and creativity. As artists increasingly adopt AI tools, it opens up new avenues for musical expression and challenges traditional notions of authorship. However, experts caution that this could also lead to issues around cultural appropriation and the commodification of art, raising questions about the ethical implications of AI in creative fields. As the conversation evolves, artists like Kilo and Zemi exemplify how technology can enhance music while also igniting debates about the future of artistic integrity in the digital age.