Trump says you're an 'enemy' of the White House if you don't support his AI rebrand (www.businessinsider.com)

President Donald Trump has declared that anyone who does not adopt the terminology "Super Intelligence" (SI) in place of "Artificial Intelligence" (AI) will be considered an "enemy" of the White House. This controversial statement, posted on Truth Social, indicates a potential push for federal agencies to enforce the new nomenclature in official communications, raising concerns about free speech implications. The Trump administration's move to rebrand AI as "super intelligence" reflects a desire to eliminate what he characterized as the "fake" connotation associated with the traditional term. The implications of this rebranding extend to the tech industry, with notable responses emerging. SpaceX CEO Elon Musk announced his intention to rename the company's AI division as SpaceXSI, a move that aligns with Trump's directive. While some companies, like Meta, previously recognized the term "super intelligence," they used it contextually rather than as a rejection of "AI." Industry leaders have already shown signs of awkwardness regarding the name change, with Nvidia's CEO and OpenAI's President unintentionally using the term AI during a White House panel discussion. As the situation develops, it remains uncertain how other AI firms will react to this administration-led terminology shift.