This entrepreneur treated an AI agent like a colleague. Then it started doing the work. (www.businessinsider.com)

Entrepreneur Donnie Goins shared his transformative experience using the AI agent Instinct, which he initially approached as just another tool but quickly began treating as a colleague. In just a week, Instinct provided valuable feedback on Goins' PuttEZ website, recommended improvements for social media presence, and even assisted in video content creation, significantly boosting engagement. For instance, it transformed lengthy instructional videos into short, impactful clips, enhancing their reach on platforms like Instagram and TikTok. This interaction highlights the growing sophistication of AI agents in the AI/ML community, moving beyond simplistic chatbots to provide comprehensive operational support. Instinct not only generated marketing strategies but also managed logistics, such as suggesting tariff classifications and comparing freight options. While Goins noted some limitations, like occasional inaccuracies and the need for better project organization, he underscored the potential of AI agents to drive business success. As AI continues to evolve, tools like Instinct may reshape how entrepreneurs and businesses approach tasks, marking a significant shift toward more collaborative AI systems that integrate into daily operations seamlessly.